The Yellow Bit Road

The Yellow Bit Road

The Yellow Bit Road is an idea that germinated around 2010, right around when the Arab Spring was in full throttle. This was when Ron Paul was leading the libertarian movement and Bitcoin was starting to gain traction. The financial industry was getting ready to go through a radical change, and I was looking for a way to be part of it. I didn’t have a crystal clear idea of what I wanted The Yellow Bit Road to be, but I knew I had everything I needed to get started. Unfortunately, the “financial revolution” didn’t play out as fast as expected, so I started working in I.T. I kept an eye on the space and started to get back into crypto after we saw the correction in 2018.

Programmatic Advertising

Programmatic advertising has really taken off over the past few years and now is a great time to bootstrap the technology to this website. It will be interesting to see how programmatic advertising and crypto synergize. Each brick on the road will be sold as a piece of advertising space. You will be able to rent out each brick for a certain period of time. Later on, you will be able to do real-time bidding on each brick.

The MillionDollarHomePage was the first iteration of selling pixels like this. Alex Tew created the MillionDollarHomePage when he was 21 so he could pay for his university education. He is now working on an app called Calm which raised $88 million and has a $1 billion valuation.

The MillionDollarHomePage grossed $1,037,100

Advertising is usually pretty boring and I can’t say it contributes anything positive to society, so most of what’s made here should go back into it. 70% of whatever is made from this site will be put back into the local community. Currently, one of the best rated charities in Jacksonville is the Ronald McDonald House.

The front page is currently being rebuilt. You will have the option of buying bricks for advertising space using Paypal or Stripe. Or, you will be able to use cryptocurrency (most likely using the Dapper wallet). If you are interested in buying ad-space, please send an email to admin (at) The first 5 inquiries will get a free brick for 30 days. 

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